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Best Made Co.

Austin Annex

TASK:

Successfully open NYC-based store, Best Made Co., first Austin Annex on South Congress Avenue during the first day of SXSW and create awareness about the brand for Austinites.

SOLUTION:

Introduce Best Made Co. to the community by partnering with local food and beverage brands and artists for events.

 

Invite media and influencers into the store for opening to meet CEO and to monthly parties.

Created in-store experience ideas for team that would appeal to locals.

RESULTS: 

Secured 30 attendees for opening media party which resulted in 62 instagram stories and reached a total combined audience of 783,269.

Secured articles in CultureMap, Tribeza, Austin Tidbits, Community Impact.

 

Confirmed in-store demos and participation by top chefs Callie Speer from Holly Roller and Amanda Rockman from Café No Se.

 

Confirmed partner donations from Richard's Rainwater, EPIC snacks, Circle Brewing, Desert Door Sotol.