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Garner Awards + Large Profiles

TACTICS:

Il Brutto:

Target editors and influencers who have never dined at Il Brutto 

Pitch GM, Charity Sadoy's, knowledge and aperitif/digestif program which is not abundant in Austin

Introduce Chef Erind Halilaj and his Italian background to media in-person to verify the authenticity of his cuisine 

Vixen's Wedding:

Pitch exclusive opening to Texas Monthly magazine

Educate community on Goan-Portugese food 

 

Reveal Chef Todd Duplechan's contributions to Austin and his wealth of knowledge in the cuisine and history
 

RESULTS:

 

Il Brutto:

Austin Chronicle named Il Brutto "Top 10 Restaurants" in Austin 2019

Helped increase sales and guest count by 60% from 2018 to 2019

Tribeza featured Chef Erind in its May Food Issue about his hometown favorite dish 

Forbes profiled Charity's beverage program saying she is "changing minds in Austin."

Vixen's Wedding:

Secured on Austin Monthly's Best New Restaurants list for November 2019

Texas Monthly published its second-ever restaurant opening exclusive online

Sunday Scaries and 365ThingsAustin both interviewed Todd on their podcasts