Garner Awards + Large Profiles
TACTICS:
Il Brutto:
Target editors and influencers who have never dined at Il Brutto
Pitch GM, Charity Sadoy's, knowledge and aperitif/digestif program which is not abundant in Austin
Introduce Chef Erind Halilaj and his Italian background to media in-person to verify the authenticity of his cuisine
Vixen's Wedding:
Pitch exclusive opening to Texas Monthly magazine
Educate community on Goan-Portuguese food
Reveal Chef Todd Duplechan's contributions to Austin and his wealth of knowledge in the cuisine and history
Pitch and dine with top restaurant editors
RESULTS:
Il Brutto:
Austin Chronicle named Il Brutto "Top 10 Restaurants" in Austin 2019
Helped increase sales and guest count by 60% from 2018 to 2019
Tribeza featured Chef Erind in its May Food Issue about his hometown favorite dish
Forbes profiled Charity's beverage program saying she is "changing minds in Austin."
Vixen's Wedding:
Secured on Austin Monthly, Thrillist, and Culture Map, Eater, Austin Statesman's Best New Restaurants list for 2019
Texas Monthly published its second-ever restaurant opening exclusive online
Secured full reviews with restaurant critic's at Tribeza and Austin Chronicle
Sunday Scaries and 365ThingsAustin podcast interviews with Chef Todd
Profile on Vixen's Wedding, Lefty's and Gin Bar on Forbes.com
Two-page profile on their rooftop Gin Bar in Austin Woman January print issue