Milk Bar Pop-Up
South Congress Hotel + Thai Fresh's Gati
Once Christina Tosi announced she was participating in Hot Luck, I reached out to her to suggest an additional pop-up while she was visiting. She confirmed wanting to sell sweets via her ice cream truck for a few days around town, and I worked with her marketing team to confirm pop-up locations and local press.
Secured my clients, South Congress Hotel and Thai Fresh's new space, Gati, to offer real estate for Milk Bar to pop-up and sell ice cream, cookies, crack bar, and truffles to the public for three days.
Lines wrapped around the street corners, and the truck sold out in two hours all three days.
Secured press in Eater, Austin Statesman, Tribeza, 365ThingsAustin, Austin Monthly, CultureMap, Austin Tidbits, @WhenWhereWhatAustin, @ATasteofKoko, @Austinfoodstagram
The entire city was talking and posting about the truck all week.