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Milk Bar Pop-Up

South Congress Hotel + Gati

IDEA:

Once Christina Tosi announced she was participating in Hot Luck, I reached out to her to suggest hosting a book signing or another pop-up while she was visiting. Luckily, she wanted to do an ice cream truck pop-up, and put me in touch with her marketing team.

SOLUTION:

Secured my clients, South Congress Hotel and Gati, to offer their spaces for Milk Bar to pop-up and sell ice cream, cookies, crack bar, and truffles to the public for three days.

RESULTS: 

Lines wrapped around the street corners, and the truck sold out in two hours all three days.

 

Secured press in Eater, Austin Statesman, Tribeza, 365ThingsAustin, Austin Monthly, CultureMap, Austin Tidbits, @WhenWhereWhatAustin, @ATasteofKoko, @Austinfoodstagram

 

The entire city was talking and posting about the truck all week.