Milk Bar Pop-Up
South Congress Hotel + Gati
Once Christina Tosi announced she was participating in Hot Luck, I reached out to her to suggest hosting a book signing or another pop-up while she was visiting. Luckily, she wanted to do an ice cream truck pop-up, and put me in touch with her marketing team.
Secured my clients, South Congress Hotel and Gati, to offer their spaces for Milk Bar to pop-up and sell ice cream, cookies, crack bar, and truffles to the public for three days.
Lines wrapped around the street corners, and the truck sold out in two hours all three days.
Secured press in Eater, Austin Statesman, Tribeza, 365ThingsAustin, Austin Monthly, CultureMap, Austin Tidbits, @WhenWhereWhatAustin, @ATasteofKoko, @Austinfoodstagram
The entire city was talking and posting about the truck all week.