Instagram Growth Strategy
#1 GUEST CHEF DINNER
Facilitate and curate @TurkeyandtheWolf instagram takeover on June's All Day account for guest chef Mason Hereford. Photograph him and post stories with his verbiage on June’s account in real time while he posted to his own followers to check it out.
Mason posted before and after photos to 34.5K followers to tell them to watch @JunesAllDay stories.
@TurkeyandtheWolf posted 5 stories, 2 photos garnering 1,226 likes and 1,930 likes about June's.
@JunesAllDay broke 10,000 followers.
#2 MMH CHALLENGE FOR NO.1 AUSTIN BLOGGER
Task @365ThingsAustin to eat at 7 MMH restaurants in 24 hours and post stories and photos from each. Curated content and restaurant statistics for her to post that customers might not know such as Elizabeth Street Café waitresses choose their own fabric for custom-made dresses.
#3 NATIONAL INFLUENCER OUTREACH
Host LA-based "Healthyish" cookbook author and national magazine recipe developer @LindsayMaitlandHunt at MMH restaurants and ByGeorge to showcase a day in Austin on her feed.
MMH accounts gained 1,4507 instagram followers
@365ThingsAustin posted 6 photos and 35 stories totaling 8,953 likes.
Stories received 10,000-19,000 views on instagram and 17,000 views on Facebook.
Posted a photo of a new dish at Elizabeth Street Cafe and breakfast at June's to 28.7K followers garnering 906 likes.
Posted stories at ByGeorge recommending it as the best boutique in Austin for out of towners.