Babka Cone

 June's All Day

TASK:

Drive business to June's All Day during slow summer months in 100 degree weather. 

SOLUTION:

Created a limited time only, off-menu, babka ice cream cone in the Austin market where this Jewish dessert is unknown. 

RESULTS: 

Cone sold out everyday for the 2 week offer, so we extended due to demand

 

Reached over 1.3 million instagram followers and 15,800 total likes

 

19 Top-Tier influencers posted on instagram

 

Garnered press on Mic.com, HelloGiggles.com, and Eater

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